Contemporary Marketing, 2013 Update
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Additional Book Details
CONTEMPORARY MARKETING has proven edition-to-edition to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING truly remains in a class by itself.
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|Sold By||Cengage Learning|
|ISBNs||1111579717, 113371045X, 9781111579715, 9781133710455|
|Number of Pages||802|