Contemporary Marketing, 2013 Update

15th Edition

Boone, Louis E.; Kurtz, David L.
eISBN-13: 9781133710455

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Additional Book Details

CONTEMPORARY MARKETING has proven edition-to-edition to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING truly remains in a class by itself.
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Sold By Cengage Learning
ISBNs 1111579717, 113371045X, 9781111579715, 9781133710455
Language eng
Number of Pages 802
Edition 15th